Book Review: Do Epic Shit

In a time and age where we have so many gurus for so many things, often than not the things those Gurus prescribe might not make much practical sense but few do take time and effort to acknowledge their past mistakes, learn from them and share them to the world not to commit the same mistakes they did. One such person is Ankur Warikoo, a successful Entrepreneur and Content Creator who has made so much impact on many people in their 20s and 30’s, especially his videos on Personal Finance have opened my eyes to a greater extent. When I got to know that his book is going to be out, I was excited to read it and as usual, I Pre-ordered and put it on my shelf for months, only for me to pick it up so late.

Book Review: The Journey to Wow: The path to outstanding Customer Experience and Loyalty

In the present world of Consumerism, we are spoilt for options, each of us has different preferences in choosing a Brand or a product, even though brands come up with various marketing initiatives to attract the Consumers ultimately their Customer experience decides if we would stay with that brand or not? A bad Customer Experience would make us stay away from that brand or we would think many times to choose a product from that brand. Why do you think Customer Experience plays a major role for any brand?